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Buongiorno Launches New SMS Application For Android: mysms
LOS GATOS, California, November 17, 2010/PRNewswire-FirstCall/ --
- Text Messages Still the Second Most Used Application (After Voice),
With Usage Numbers Still Growing
- Thanks to mysms, Users Can Save up to 50 Percent of Their SMS Expenses,
and the First 10 SMS' Are Free
Buongiorno SpA, global leader in mobile entertainment,
announces today - with its subsidiary sms.at - the launch of mysms, a new SMS
application for Android. The international application can be used instead of
the preinstalled SMS software, allowing the sending of SMS messages at a
cheaper rate for the user.
The application gives the user the option to use mysms or the
preinstalled SMS software on the Android smartphone, enabling them to select
their own tariff and choose how SMS messages are sent. The user can choose to
send messages via mysms, at a cost of GBP0.07 for national and GBP0.09 for
international SMS', or via the network operator, where the fee is determined
by the network operator itself. Thanks to mysms, users can save up to 50
percent of their SMS expense.
Additional features on offer with the application include group send,
personalisation and SMS pop-up. The group send feature enables multiple
sending to different groups of people, and allows contacts to be synchronised
with either those in the phonebook or those being managed directly in the
application itself. In terms of personalisation, the signature feature, for
example, will enable smartphone users to automatically sign off their
messages. And finally, when receiving an SMS message, a pop-up window
automatically appears, enabling the user to immediately read and reply to the
message directly via pop-up - without having to close the current application
in use.
Martin Pansy, General Manager of sms.at, part of Buongiorno
Group, said: "I am very pleased to launch our new SMS application for
Android. Through this service, our users can benefit from huge cost savings
and the application offers a great range of additional features. This
development supports our goal to provide SMS services directly on mobile
devices via the mobile internet. The application exploits Buongiorno's
competencies in the traditional mobile entertainment as well as the skills in
the development of smartphone applications."
Following a successful test phase in Austria, the application
is now available in 5 countries - including the UK - where, according to
recent data from GfK Retail and Technology research, smartphone adoption is
skyrocketing, with penetration in the contract mobile devices market in the
UK reaching 73.5% in June this year. Android has an average penetration of 2%
in the 5 largest European countries (source: Comscore data) and analysts
estimate that this will grow to 25% in the medium term - with a potential
global market of over 700 million. Mysms adds to Buongiorno's existing
portfolio of smartphone applications, which includes Hellotxt - the personal
social networker for Iphone, iPad and Android, and Applistars - a launching
pad for Buongiorno's mobile content in the world of iPhone applications.
SMS' are still the most used application after voice,
representing 15% of the time spent by smartphone users, and their global
usage number continues to grow.
The application can be downloaded by the Android Market or by
visiting http://www.mysms.com and quoting the code QR. Country-specific
versions are available in English, French, German, Italian and Spanish.
The iPhone version of the application will be available by the
end of the year.
For further information visit mysms.com, or the Facebook Fan Page or
follow mysms on Twitter.com/mysms.com @mysmscom.
media.relations@buongiorno.com; Tel. +39-02-582131
Source: Buongiorno Spa
media.relations@buongiorno.com; Tel. +39-02-582131
Buongiorno Launches New SMS Application For Android: mysms
LOS GATOS, California, November 17, 2010/PRNewswire-FirstCall/ --
- Text Messages Still the Second Most Used Application (After Voice),
With Usage Numbers Still Growing
- Thanks to mysms, Users Can Save up to 50 Percent of Their SMS Expenses,
and the First 10 SMS' Are Free
Buongiorno SpA, global leader in mobile entertainment,
announces today - with its subsidiary sms.at - the launch of mysms, a new SMS
application for Android. The international application can be used instead of
the preinstalled SMS software, allowing the sending of SMS messages at a
cheaper rate for the user.
The application gives the user the option to use mysms or the
preinstalled SMS software on the Android smartphone, enabling them to select
their own tariff and choose how SMS messages are sent. The user can choose to
send messages via mysms, at a cost of GBP0.07 for national and GBP0.09 for
international SMS', or via the network operator, where the fee is determined
by the network operator itself. Thanks to mysms, users can save up to 50
percent of their SMS expense.
Additional features on offer with the application include group send,
personalisation and SMS pop-up. The group send feature enables multiple
sending to different groups of people, and allows contacts to be synchronised
with either those in the phonebook or those being managed directly in the
application itself. In terms of personalisation, the signature feature, for
example, will enable smartphone users to automatically sign off their
messages. And finally, when receiving an SMS message, a pop-up window
automatically appears, enabling the user to immediately read and reply to the
message directly via pop-up - without having to close the current application
in use.
Martin Pansy, General Manager of sms.at, part of Buongiorno
Group, said: "I am very pleased to launch our new SMS application for
Android. Through this service, our users can benefit from huge cost savings
and the application offers a great range of additional features. This
development supports our goal to provide SMS services directly on mobile
devices via the mobile internet. The application exploits Buongiorno's
competencies in the traditional mobile entertainment as well as the skills in
the development of smartphone applications."
Following a successful test phase in Austria, the application
is now available in 5 countries - including the UK - where, according to
recent data from GfK Retail and Technology research, smartphone adoption is
skyrocketing, with penetration in the contract mobile devices market in the
UK reaching 73.5% in June this year. Android has an average penetration of 2%
in the 5 largest European countries (source: Comscore data) and analysts
estimate that this will grow to 25% in the medium term - with a potential
global market of over 700 million. Mysms adds to Buongiorno's existing
portfolio of smartphone applications, which includes Hellotxt - the personal
social networker for Iphone, iPad and Android, and Applistars - a launching
pad for Buongiorno's mobile content in the world of iPhone applications.
SMS' are still the most used application after voice,
representing 15% of the time spent by smartphone users, and their global
usage number continues to grow.
The application can be downloaded by the Android Market or by
visiting http://www.mysms.com and quoting the code QR. Country-specific
versions are available in English, French, German, Italian and Spanish.
The iPhone version of the application will be available by the
end of the year.
For further information visit mysms.com, or the Facebook Fan Page or
follow mysms on Twitter.com/mysms.com @mysmscom.
media.relations@buongiorno.com; Tel. +39-02-582131
Source: Buongiorno Spa
media.relations@buongiorno.com; Tel. +39-02-582131