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Deal Ticket Delivers Huge Discounts to Sacramento Consumers
'Hyper local' version of new online daily deal trend partners with local businesses; Deal Ticket on Nov. 16 to benefit Sacramento Food Bank & Family Services
SACRAMENTO, Calif., Nov. 15, 2010 /PRNewswire/ -- Like its distinctively independent, "hyper local" approach to news coverage and commentary on the capital city, The Sacramento Press now delivers Deal Ticket, its version of the emerging national trend in online daily deals with a truly "hyper local" difference - Deal Ticket exclusively works with other "hyper local" publishers as daily deal affiliates. They also have a locally based customer service office for consumers if any questions about their deal should arise. Deal Ticket sales representatives are able to partner face to face and with local businesses to secure effective and meaningful 51-90% off offers for local consumers.
Since debuting in August, Deal Ticket has had a remarkable early run of success for participating local merchants and customers. In three months, Deal Ticket has sold Sacramento locals more than 3,600 "screaming hot" deals from more than 60 high-quality local merchants, including one-day Deal Tickets for Tuli Bistro, which gave buyers a $25 voucher for only 10 bucks, and for the landmark Squeeze Inn restaurant, which received the biggest response to date from local consumers.
The one-day-only deals are often so attractive that they exceed projected take rates, producing tremendous bargains for purchasing consumers and increased traffic and sales for the local businesses that partner with Deal Ticket in offering discounts.
"Deal Ticket worked out really well for my business," said Abraham Sanchez, owner of the Article Consignment Boutique. "It was a great opportunity to have not only new people, it worked out for my existing clients to get some good deals and bring back recurring business. It was very easy and well-organized. It went as I was told it would go. It was successful and profitable for me. It allowed new people to come in and, of course, those people referred others. I would consider it a great success for me and my business."
Asha Yoga owner Bernadeen Zivkovic said: "We had such a wonderful response to Deal Ticket. The setup was smooth, the description of our business the Deal Ticket team wrote represented our yoga philosophy and we had a lovely response from the community. It exceeded our expectations but wasn't overwhelming.
"We appreciated the communication from all of the staff at Sacramento Press -- from the sales team to the fantastic list of clients that purchased our Deal -- and everyone who redeemed the offer had a positive experience, as well," she added. "We'd definitely do it again, and we love keeping money in the local economy."
"We're trying to make Deal Ticket fun, affordable, easy to buy and, most of all, credible," said Ben Ilfeld, co-founder of The Sacramento Press and Macer Media. "Our emphasis with The Sacramento Press and SLOAN has always been 'hyper local' for news, commentary and advertising. Deal Ticket is about taking branding to a 'hyper local' level for area businesses that participate."
And Deal Ticket is continually being improved: A new gift-giving capability, allowing consumers to gift Deal Tickets to family members or friends with individualized messages, and enhanced log-in features for a better user experience were added just last week.
Those interested in receiving the daily deal can sign up at http://www.sacramentopress.com/deal to receive Deal Ticket offers to their e-mail accounts. They can also easily share the deals with family and friends on Facebook, Twitter and via e- mail.
Each Deal Ticket discount offer is available for purchase for one day only, with the exception of Friday's Deal Ticket that can be purchased throughout the weekend. However, deal redemption periods can range from several months to two years.
Tuesday, November 16, Sacramento Press will use Deal Ticket as a mechanism for local charitable giving for the first time in an exciting partnership with Sacramento Food Bank & Family Services. People can use Deal Ticket to donate $13 or more to the Food Bank, with 100 percent of the purchase price relayed back to the Food Bank. Those who take the opportunity to donate to this worthy cause will be issued vouchers upon purchase that serve as receipts for their donations, which are 100 percent tax-deductible. The voucher will provide a tax ID number, as well.
"Tomorrow's Deal Ticket is timely, just in time for Thanksgiving," said Ilfeld. "In one easy stroke, buyers will have the opportunity to give to the less fortunate in our local community."
According to the Food Bank, a donation of $13 buys one of the following:
-- $130 worth of goods and services for individuals and families in need
-- A three-day supply of quality, healthy groceries for four families of
four (48 meals) (Food Assistance program)
-- Three days worth of diapers, food, formula and educational workshops for
a family in need with an infant (Mother-Baby program)
-- 26 articles of clothing (Clothing program)
-- Three art education classes (ceramics, watercolor, poetry, etc.) for
four students (Women's Wisdom Art program)
-- Two days of technology-based education for one child (Computer Clubhouse
program)
All daily deals feature local, Sacramento area businesses or locally owned franchises of national chains. So buyers of Deal Tickets can take pride in patronizing a truly "local" business while
indulging themselves in a meal or service they may have wanted to try but haven't had the opportunity to experience it yet.
For example, Deal Tickets have featured local greats such as Tuli Bistro, the Article Consignment Boutique, Asha Yoga and more. Deals have ranged from great local restaurants, yoga and tanning all the way to deep discounts on power washing and salon services. They are typically so attractive that it's important for consumers to check their e-mail or the site every day to check out the various deals.
The Deal Ticket program helps participating local businesses by mailing them a check the day after their deal is sold, allowing the businesses to stock inventory accordingly and have enough staff on duty.
The Deal Ticket team works hard to tailor every offer distinctively for the local Sacramento market, even in the face of competitive national daily discount behemoths such as GroupOn and Living Social.
About Macer Media
With a mission to elevate hyper local and local media ecosystems, Macer Media LLC is dedicated to maximizing the growth potential of its own hyper local online media holdings, including The Sacramento Press, The Sacramento Local Online Advertising Network (SLOAN), The Bay Area Publisher Partnership (BAPP) and Deal Ticket, an online daily deal program for local businesses. Macer Media aims to foster the hyper local online media concept among other entrepreneurial publishers by providing them guidance and counsel on setting up the infrastructure of news-gathering, technology, advertising and social media they need to establish winning new media properties in their areas.
SOURCE Macer Media
Macer Media
CONTACT: Cheryl Cink, for The Sacramento Press, cccink@comunicano.com, +1-530-219-3949
Web Site: http://macermedia.com
Deal Ticket Delivers Huge Discounts to Sacramento Consumers
'Hyper local' version of new online daily deal trend partners with local businesses; Deal Ticket on Nov. 16 to benefit Sacramento Food Bank & Family Services
SACRAMENTO, Calif., Nov. 15, 2010 /PRNewswire/ -- Like its distinctively independent, "hyper local" approach to news coverage and commentary on the capital city, The Sacramento Press now delivers Deal Ticket, its version of the emerging national trend in online daily deals with a truly "hyper local" difference - Deal Ticket exclusively works with other "hyper local" publishers as daily deal affiliates. They also have a locally based customer service office for consumers if any questions about their deal should arise. Deal Ticket sales representatives are able to partner face to face and with local businesses to secure effective and meaningful 51-90% off offers for local consumers.
Since debuting in August, Deal Ticket has had a remarkable early run of success for participating local merchants and customers. In three months, Deal Ticket has sold Sacramento locals more than 3,600 "screaming hot" deals from more than 60 high-quality local merchants, including one-day Deal Tickets for Tuli Bistro, which gave buyers a $25 voucher for only 10 bucks, and for the landmark Squeeze Inn restaurant, which received the biggest response to date from local consumers.
The one-day-only deals are often so attractive that they exceed projected take rates, producing tremendous bargains for purchasing consumers and increased traffic and sales for the local businesses that partner with Deal Ticket in offering discounts.
"Deal Ticket worked out really well for my business," said Abraham Sanchez, owner of the Article Consignment Boutique. "It was a great opportunity to have not only new people, it worked out for my existing clients to get some good deals and bring back recurring business. It was very easy and well-organized. It went as I was told it would go. It was successful and profitable for me. It allowed new people to come in and, of course, those people referred others. I would consider it a great success for me and my business."
Asha Yoga owner Bernadeen Zivkovic said: "We had such a wonderful response to Deal Ticket. The setup was smooth, the description of our business the Deal Ticket team wrote represented our yoga philosophy and we had a lovely response from the community. It exceeded our expectations but wasn't overwhelming.
"We appreciated the communication from all of the staff at Sacramento Press -- from the sales team to the fantastic list of clients that purchased our Deal -- and everyone who redeemed the offer had a positive experience, as well," she added. "We'd definitely do it again, and we love keeping money in the local economy."
"We're trying to make Deal Ticket fun, affordable, easy to buy and, most of all, credible," said Ben Ilfeld, co-founder of The Sacramento Press and Macer Media. "Our emphasis with The Sacramento Press and SLOAN has always been 'hyper local' for news, commentary and advertising. Deal Ticket is about taking branding to a 'hyper local' level for area businesses that participate."
And Deal Ticket is continually being improved: A new gift-giving capability, allowing consumers to gift Deal Tickets to family members or friends with individualized messages, and enhanced log-in features for a better user experience were added just last week.
Those interested in receiving the daily deal can sign up at http://www.sacramentopress.com/deal to receive Deal Ticket offers to their e-mail accounts. They can also easily share the deals with family and friends on Facebook, Twitter and via e- mail.
Each Deal Ticket discount offer is available for purchase for one day only, with the exception of Friday's Deal Ticket that can be purchased throughout the weekend. However, deal redemption periods can range from several months to two years.
Tuesday, November 16, Sacramento Press will use Deal Ticket as a mechanism for local charitable giving for the first time in an exciting partnership with Sacramento Food Bank & Family Services. People can use Deal Ticket to donate $13 or more to the Food Bank, with 100 percent of the purchase price relayed back to the Food Bank. Those who take the opportunity to donate to this worthy cause will be issued vouchers upon purchase that serve as receipts for their donations, which are 100 percent tax-deductible. The voucher will provide a tax ID number, as well.
"Tomorrow's Deal Ticket is timely, just in time for Thanksgiving," said Ilfeld. "In one easy stroke, buyers will have the opportunity to give to the less fortunate in our local community."
According to the Food Bank, a donation of $13 buys one of the following:
-- $130 worth of goods and services for individuals and families in need
-- A three-day supply of quality, healthy groceries for four families of
four (48 meals) (Food Assistance program)
-- Three days worth of diapers, food, formula and educational workshops for
a family in need with an infant (Mother-Baby program)
-- 26 articles of clothing (Clothing program)
-- Three art education classes (ceramics, watercolor, poetry, etc.) for
four students (Women's Wisdom Art program)
-- Two days of technology-based education for one child (Computer Clubhouse
program)
All daily deals feature local, Sacramento area businesses or locally owned franchises of national chains. So buyers of Deal Tickets can take pride in patronizing a truly "local" business while
indulging themselves in a meal or service they may have wanted to try but haven't had the opportunity to experience it yet.
For example, Deal Tickets have featured local greats such as Tuli Bistro, the Article Consignment Boutique, Asha Yoga and more. Deals have ranged from great local restaurants, yoga and tanning all the way to deep discounts on power washing and salon services. They are typically so attractive that it's important for consumers to check their e-mail or the site every day to check out the various deals.
The Deal Ticket program helps participating local businesses by mailing them a check the day after their deal is sold, allowing the businesses to stock inventory accordingly and have enough staff on duty.
The Deal Ticket team works hard to tailor every offer distinctively for the local Sacramento market, even in the face of competitive national daily discount behemoths such as GroupOn and Living Social.
About Macer Media
With a mission to elevate hyper local and local media ecosystems, Macer Media LLC is dedicated to maximizing the growth potential of its own hyper local online media holdings, including The Sacramento Press, The Sacramento Local Online Advertising Network (SLOAN), The Bay Area Publisher Partnership (BAPP) and Deal Ticket, an online daily deal program for local businesses. Macer Media aims to foster the hyper local online media concept among other entrepreneurial publishers by providing them guidance and counsel on setting up the infrastructure of news-gathering, technology, advertising and social media they need to establish winning new media properties in their areas.
SOURCE Macer Media
Macer Media
CONTACT: Cheryl Cink, for The Sacramento Press, cccink@comunicano.com, +1-530-219-3949
Web Site: http://macermedia.com