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WISeKey Media(TM) Advertising Platform Introduced During the Monaco Media Forum to Help Companies Monetize Their Brands
MONACO, November 12, 2010/PRNewswire/ -- WISeKey is partnering with media companies in building global
digital ID and advertising networks through by connecting brands, ads and
digital IDs. WISeKey Media(TM) allows media networks to decide which
advertising message to associate with the brand and at which moment to show
this message to every person who turns on a computer, cell phone or,
eventually, a television.
WISeKey Media(TM) allows media companies to transform
advertising from mass messaging into personalized targeted messages to each
WISeID customer. The service will eventually allow media and entertainment
companies to deliver high-quality, full-length movies, TV shows and videos to
the millions of users now accessing social networks.
For one of the first deployments, WISeKey is working with
sports and luxury brands to obtain global rights for their digital IDs in
order to connect them to the WISeKey Media(TM) Advertising Platform and to
link all supporters as part of a "brand ID ecosystem". This consolidation of
supporters of the brand on the Web allows integration of the ID into the
brand web properties and apps.
"As is the case with our sports brand clients, we understand
that the "real money" for sports digital brands is in live match streaming.
The contracts to which the brand is party restricts access to this content.
We'd like to help companies find innovative ways of generating more revenue
from advertising, online commerce, social networks, games, and other online
community-themed resources where the sports-brand fans, identified and
secured by their Digital ID, can participate," said Carlos Moreira, WISeKey
CEO.
"A WISeKey Media(TM) brand is an enhanced form of identity for
the passionate fans of a prestigious brand. For fans who want to identify
with their club and be an important part of it, a strong identity is an
absolute must. The brand digital ID will let fans leave their mark, their
authentic signature, across the brand's properties, also making their online
experience safer and more secure," said Kevin Blackman, WISeKey CTO.
Contact:
Olivia Ward
oward@wisekey.com
+41-22-594-30-00
Source: WISeKey SA
Contact: Olivia Ward, oward@wisekey.com, +41-22-594-30-00
WISeKey Media(TM) Advertising Platform Introduced During the Monaco Media Forum to Help Companies Monetize Their Brands
MONACO, November 12, 2010/PRNewswire/ -- WISeKey is partnering with media companies in building global
digital ID and advertising networks through by connecting brands, ads and
digital IDs. WISeKey Media(TM) allows media networks to decide which
advertising message to associate with the brand and at which moment to show
this message to every person who turns on a computer, cell phone or,
eventually, a television.
WISeKey Media(TM) allows media companies to transform
advertising from mass messaging into personalized targeted messages to each
WISeID customer. The service will eventually allow media and entertainment
companies to deliver high-quality, full-length movies, TV shows and videos to
the millions of users now accessing social networks.
For one of the first deployments, WISeKey is working with
sports and luxury brands to obtain global rights for their digital IDs in
order to connect them to the WISeKey Media(TM) Advertising Platform and to
link all supporters as part of a "brand ID ecosystem". This consolidation of
supporters of the brand on the Web allows integration of the ID into the
brand web properties and apps.
"As is the case with our sports brand clients, we understand
that the "real money" for sports digital brands is in live match streaming.
The contracts to which the brand is party restricts access to this content.
We'd like to help companies find innovative ways of generating more revenue
from advertising, online commerce, social networks, games, and other online
community-themed resources where the sports-brand fans, identified and
secured by their Digital ID, can participate," said Carlos Moreira, WISeKey
CEO.
"A WISeKey Media(TM) brand is an enhanced form of identity for
the passionate fans of a prestigious brand. For fans who want to identify
with their club and be an important part of it, a strong identity is an
absolute must. The brand digital ID will let fans leave their mark, their
authentic signature, across the brand's properties, also making their online
experience safer and more secure," said Kevin Blackman, WISeKey CTO.
Contact:
Olivia Ward
oward@wisekey.com
+41-22-594-30-00
Source: WISeKey SA
Contact: Olivia Ward, oward@wisekey.com, +41-22-594-30-00