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Portugal Telecom and Playcast Media Launch High-End Video Games Streaming Service
LONDON, November 11, 2010/PRNewswire-FirstCall/ --
- Service Set at 10 Euros for "All You Can Play" AAA Video Games Package
Portugal Telecom and Playcast Media announce the commercial launch of a
new high-end video games service, available on Portugal Telecom's platform.
The launch takes place today, November 11 at the Sapo Codebits
exhibition, a major event showcasing the latest national and international
talent in the field of technology and digital media. A live broadcast of the
inaugural launch will be showcased at the exhibition alongside demonstrations
and speeches from Portugal Telecom and Playcast Media's chief executives.
This launch marks the start of affordable access to mass markets of the
best games from major publishers including: Activision, Atari, Disney,
Capcom, Codemasters, THQ, Strategy First and others, without the need of a
console or the video games software.
The commercial model is based on a multi-screen (PC right now and TV in
the near future) subscription for a fixed monthly fee of 9,99 Euros per
month, for which subscribers can play without any limitations of time or
usage. The games catalogue consists of 100% next generation video games
titles, including some of the best and newest brands, with a mix of genres,
including first person shooters, racers, fighting, action as well as children
and family games.
The service, launched under Portugal Telecom's Meo brand, is offered over
the carrier's FTTH network infrastructure, and is to be available exclusively
to its subscribers. The games are executed, rendered and streamed from
Portugal Telecom's data centers as an MPEG stream to consumers, using the
high quality, low latency FTTH access network, and are played with a Meo
branded gamepad.
Guy de Beer, CEO Playcast Media, said: "The new platform brings endless
hours of game-play directly to users. This appeal to the mass market, rather
than the niche of core gamers, dictates challenging value for money targets.
The partnership with Portugal Telecom brings the service, marketing, and
omni-presence required to guarantee the highest quality at affordable
prices."
Zeinal Bava, CEO of Portugal Telecom, stated that "Portugal Telecom has
been investing in the transformation of its business model in the residential
segment of its market and has a proven track record of monetizing innovative
applications. For years, revenues of video gaming have been largely
inaccessible to our platforms. Through the partnership with Playcast, we will
be able to participate in this market and monetize the potential of gaming in
our customer base. This is what we do best - bring to our customers
innovative value added services which are leading edge and offer great value
for money."
Editor's notes: For several years Cable and Telecom operators have been
experiencing an erosion in perceived value of their services, which has
resulted in growing difficulties to maintain revenues per subscriber (ARPU).
This event marks the start of a revolutionary process in the way that the
public consume high-end video games, and is the result of a series of
technological breakthroughs, which allows these new levels of quality-cost
ratios. Playcast Media and Portugal Telecom aim at broadening the reach and
accessibility of video gaming by opening it up to new demographical groups.
Venue: Sala Tejo, Parque das Nacoes, Lisbon,
Date and Time: 10:30am 11 November 2010
For further background on Playcast Media visit
http://www.playcast-media.com
Press information contact: Kate Hawthorne - Hatricks Public Relations
http://www.hatricks.co.uk
Tel: Mobile +44(0)7903-655-331: Landline: +44(0)20-7351-3352
Email:admin@hatricks.co.uk
Source: Portugal Telecom and Playcast Media
Press information contact: Kate Hawthorne - Hatricks Public Relations, Tel: Mobile +44(0)7903-655-331, Landline: +44(0)20-7351-3352, Email:admin@hatricks.co.uk
Portugal Telecom and Playcast Media Launch High-End Video Games Streaming Service
LONDON, November 11, 2010/PRNewswire-FirstCall/ --
- Service Set at 10 Euros for "All You Can Play" AAA Video Games Package
Portugal Telecom and Playcast Media announce the commercial launch of a
new high-end video games service, available on Portugal Telecom's platform.
The launch takes place today, November 11 at the Sapo Codebits
exhibition, a major event showcasing the latest national and international
talent in the field of technology and digital media. A live broadcast of the
inaugural launch will be showcased at the exhibition alongside demonstrations
and speeches from Portugal Telecom and Playcast Media's chief executives.
This launch marks the start of affordable access to mass markets of the
best games from major publishers including: Activision, Atari, Disney,
Capcom, Codemasters, THQ, Strategy First and others, without the need of a
console or the video games software.
The commercial model is based on a multi-screen (PC right now and TV in
the near future) subscription for a fixed monthly fee of 9,99 Euros per
month, for which subscribers can play without any limitations of time or
usage. The games catalogue consists of 100% next generation video games
titles, including some of the best and newest brands, with a mix of genres,
including first person shooters, racers, fighting, action as well as children
and family games.
The service, launched under Portugal Telecom's Meo brand, is offered over
the carrier's FTTH network infrastructure, and is to be available exclusively
to its subscribers. The games are executed, rendered and streamed from
Portugal Telecom's data centers as an MPEG stream to consumers, using the
high quality, low latency FTTH access network, and are played with a Meo
branded gamepad.
Guy de Beer, CEO Playcast Media, said: "The new platform brings endless
hours of game-play directly to users. This appeal to the mass market, rather
than the niche of core gamers, dictates challenging value for money targets.
The partnership with Portugal Telecom brings the service, marketing, and
omni-presence required to guarantee the highest quality at affordable
prices."
Zeinal Bava, CEO of Portugal Telecom, stated that "Portugal Telecom has
been investing in the transformation of its business model in the residential
segment of its market and has a proven track record of monetizing innovative
applications. For years, revenues of video gaming have been largely
inaccessible to our platforms. Through the partnership with Playcast, we will
be able to participate in this market and monetize the potential of gaming in
our customer base. This is what we do best - bring to our customers
innovative value added services which are leading edge and offer great value
for money."
Editor's notes: For several years Cable and Telecom operators have been
experiencing an erosion in perceived value of their services, which has
resulted in growing difficulties to maintain revenues per subscriber (ARPU).
This event marks the start of a revolutionary process in the way that the
public consume high-end video games, and is the result of a series of
technological breakthroughs, which allows these new levels of quality-cost
ratios. Playcast Media and Portugal Telecom aim at broadening the reach and
accessibility of video gaming by opening it up to new demographical groups.
Venue: Sala Tejo, Parque das Nacoes, Lisbon,
Date and Time: 10:30am 11 November 2010
For further background on Playcast Media visit
http://www.playcast-media.com
Press information contact: Kate Hawthorne - Hatricks Public Relations
http://www.hatricks.co.uk
Tel: Mobile +44(0)7903-655-331: Landline: +44(0)20-7351-3352
Email:admin@hatricks.co.uk
Source: Portugal Telecom and Playcast Media
Press information contact: Kate Hawthorne - Hatricks Public Relations, Tel: Mobile +44(0)7903-655-331, Landline: +44(0)20-7351-3352, Email:admin@hatricks.co.uk