Chameleon Accessories Boutique Reveals a Fresh Online Shopping Interface for the Modern Day Fashion Lover

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November 4, 2010
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Chameleon Accessories Boutique Reveals a Fresh Online Shopping Interface for the Modern Day Fashion Lover

New web design and catered price ranges offer consumers a superior shopping experience at Chameleon Boutique

NEW YORK, Nov. 4, 2010 /PRNewswire/ -- Chameleon Accessories Boutique, LLC, an online women's accessories boutique, is announcing the launch of an edgier, sexier online specialty store hosting the best trends of today and tomorrow.  The fresh, refined look and user-friendly interface adorns and compliments every fashionista's style and online shopping experience.

Chameleon teamed with Mannix from 2nd Click, best known as the "scientists of e-Commerce," to create a modernized concept and design that redefined the online accessories boutique.  Paired with Chameleon's owner, Sandra Paul, Mannix actively assisted in the programming, conversion, and marketing of the site.  Their ideals center on aiding in the development of the company's vision, while driving more traffic to the "e-store."  In other words, conforming visitors to consumers, or in Chameleon's case transforming everyday outfits to bold, eccentric ensembles with the click of a mouse and the purchase of an accessory.

All this hard work and excitement for the online boutique is paying off right before savvy shoppers' favorite holidays: Black Friday, Cyber Monday, and Christmas.  Chameleon Boutique will offer up to 65% off for Black Friday, and continuing the trend with even more savings on Cyber Monday offering up to 75% off regular priced merchandise.

The most distinctive and attractive aspect of shopping online at Chameleon Accessories Boutique is the selection of products within their well thought-out and catered price ranges . These categories are known as Fashionista, Glam, and Diva.  "Fashionista" carries trendy fashion accessories at a lower price point.  You will find great prices and a selection of handbags and trendy shoes by Steve Madden.  Ladies that are more daring and more fashion focused will appreciate the "glam" section, carrying select premier boutique fashion accessories from upcoming designers such as Hype Sergio Zelcer, and Vieta.  For those that enjoy upcoming designers, the "diva" section offers more expensive, luxury fashion accessories from popular brands such as Swarovski and Velvet Angels.

Entrepreneur, owner, and fashion diva, Sandra Paul, believes accessories such as jewelry, shoes, and bags are the most important factors of transforming and owning your look.  "It's not always about chasing the trend but spending time creating your own," said Sandra.

About Chameleon Accessories Boutique

Chameleon Boutique is a fashion accessories online store that specializes in the latest and greatest trends for the most daring, fashion focused women of today.  Accessories include but are not limited to belts, shoes, bags, jewelry, sunglasses, and more.  Chameleon's vision began in 2008 with a goal to become the leading online accessories company providing modern day fashionistas with unique, bold, and exclusive accessories that "transform" classic outfits.  Used as a metaphor, a Chameleon is one who is able to transform its appearance, which is the root concept for Chameleon Accessories Boutique, LLC.  Visit Chameleon online at http://www.shopchameleon.com

SOURCE  Chameleon Accessories Boutique, LLC

Chameleon Accessories Boutique, LLC

CONTACT: Emily Marsh, +1-203-482-1219

Web Site: http://www.shopchameleon.com

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