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Motortrak Appointed to Launch New Dealer Website Program for Mercedes-Benz USA
MONTVALE, New Jersey, October 20, 2010/PRNewswire/ -- Mercedes-Benz USA has launched an all-new dealer website
platform through digital retail marketing specialist, Motortrak. A core
objective of the new, factory-sponsored program was to eliminate the need for
its 350 (plus) dealers to double up and invest in multiple retail websites.
The innovative new website platform provides unprecedented
flexibility for dealers to market their stores online, significantly improves
SEO performance and will deliver increased conversion across both fixed
operations and vehicle sales. More importantly, the platform has the
potential to improve the customers' dealership experience, as well as their
perception of the brand.
"Our dealers have invested heavily in their showroom
environments over the past three years and this new website platform will
provide a premium online showcase to complement these efforts," said Stephen
Cannon, vice president of marketing for MBUSA. "We are constantly innovating
through our digital marketing channels and this brings that level of
innovation and integration to the dealerships and their customers."
A key aim of the program is to channel the customer seamlessly
from brand to dealer. As customers dislike being bounced from site to site,
the new websites neatly integrate with existing and future infrastructure. To
make the site experience as integrated and useful as possible for customers,
embedded brand content from http://www.mbusa.com includes new vehicle
information, car configurator, used vehicle search and national news, events
and promotions.
"Dealers do not need a second site when it's this good," said
Jennifer Sweet, Communications Manager with Friendly Motorcars. "Motortrak
provides a great content management system - we needed the ability to better
promote all parts of our business and react rapidly to market opportunities.
The new system does all that."
Early on in the roll out, dealers discovered huge advantages
in using a platform that allows them to build their own custom content.
"We have built a customized, brand commensurate site that also
highlights the unique dealer voice. So we can now deliver vital, relevant
content for all cost centers; sales, service and parts" said Robin Holloway
of Holloway Automotive. "The site is visually clean and information rich,
especially the inventory push throughout the entire site. No wonder initial
analytics have shown a significant improvement in all of our key performance
indicators, resulting in increased conversion. The leads from our website,
not third party sites, now boast enviable closing ratios."
Mercedes Benz USA selected digital retail marketing specialist
Motortrak to provide the new platform to its dealer network. Motortrak has
managed the MBUSA online used car program since 2007.
"We were looking for a business partner with a strong track
record in this space as well as a deep understanding of the premium
automotive market," said Cannon. "Motortrak excels in both these areas."
Motortrak Chief Operating Officer David Cox says that the new
platform offers a much more effective way for Mercedes-Benz and its dealers
to do business cooperatively online: "Compared to other 'traditional' website
vendors, the combination of our ability to translate brands effectively at
retail, the flexibility of our platform and our focus on conversion is unique
in this sector. Even just four weeks into the program all KPIs are very
positive."
Motortrak also provides similar services to the new Mercedes-Benz and
Freightliner Sprinter networks.
Notes to Editors:
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New
Jersey, is responsible for the distribution, marketing and customer service
for all Mercedes-Benz and Maybach products in the United States. MBUSA offers
drivers the most diverse line-up in the luxury segment with 12 model lines
ranging from the sporty C-Class to the flagship S-Class sedans and the SLS
AMG supercar.
MBUSA is also responsible for the distribution, marketing and
customer service of Mercedes-Benz Sprinter Vans in the US. More information
on MBUSA and its products can be found at http://www.mbusa.com and
http://www.mbsprinterusa.com.
Accredited journalists can connect with and follow us at:
Media Site: http://www.media.mbusa.com
Facebook: http://www.facebook.com/mbusapressoffice
Twitter: http://www.twitter.com/MBUSA_News
About Motortrak
Motortrak is a specialist provider of online retail marketing
systems to manufacturers and dealers world-wide. Founded in 1995, Motortrak
has over 15 years sector expertise in the provision of highly customizable
online marketing services and applications ranging from inventory management
systems and B2B remarketing platforms to B2C services including dealer and
OEM content management websites, used vehicle locators, social and mobile
solutions.
Motortrak currently provides services in over 60 markets and
25 languages and has offices in London, New York and Melbourne. Other clients
include Ferrari, Maserati, Maybach, Penske Automotive Group and smart. For
further information please visit http://www.motortrak.com.
Source: Motortrak
Contacts: Donna Boland, Mercedes-Benz USA, Tel: +1-201-573-6893; Jason Putnam, Motortrak, Tel: +1-650-704-3263, jason.putnam@motortrak.com
Motortrak Appointed to Launch New Dealer Website Program for Mercedes-Benz USA
MONTVALE, New Jersey, October 20, 2010/PRNewswire/ -- Mercedes-Benz USA has launched an all-new dealer website
platform through digital retail marketing specialist, Motortrak. A core
objective of the new, factory-sponsored program was to eliminate the need for
its 350 (plus) dealers to double up and invest in multiple retail websites.
The innovative new website platform provides unprecedented
flexibility for dealers to market their stores online, significantly improves
SEO performance and will deliver increased conversion across both fixed
operations and vehicle sales. More importantly, the platform has the
potential to improve the customers' dealership experience, as well as their
perception of the brand.
"Our dealers have invested heavily in their showroom
environments over the past three years and this new website platform will
provide a premium online showcase to complement these efforts," said Stephen
Cannon, vice president of marketing for MBUSA. "We are constantly innovating
through our digital marketing channels and this brings that level of
innovation and integration to the dealerships and their customers."
A key aim of the program is to channel the customer seamlessly
from brand to dealer. As customers dislike being bounced from site to site,
the new websites neatly integrate with existing and future infrastructure. To
make the site experience as integrated and useful as possible for customers,
embedded brand content from http://www.mbusa.com includes new vehicle
information, car configurator, used vehicle search and national news, events
and promotions.
"Dealers do not need a second site when it's this good," said
Jennifer Sweet, Communications Manager with Friendly Motorcars. "Motortrak
provides a great content management system - we needed the ability to better
promote all parts of our business and react rapidly to market opportunities.
The new system does all that."
Early on in the roll out, dealers discovered huge advantages
in using a platform that allows them to build their own custom content.
"We have built a customized, brand commensurate site that also
highlights the unique dealer voice. So we can now deliver vital, relevant
content for all cost centers; sales, service and parts" said Robin Holloway
of Holloway Automotive. "The site is visually clean and information rich,
especially the inventory push throughout the entire site. No wonder initial
analytics have shown a significant improvement in all of our key performance
indicators, resulting in increased conversion. The leads from our website,
not third party sites, now boast enviable closing ratios."
Mercedes Benz USA selected digital retail marketing specialist
Motortrak to provide the new platform to its dealer network. Motortrak has
managed the MBUSA online used car program since 2007.
"We were looking for a business partner with a strong track
record in this space as well as a deep understanding of the premium
automotive market," said Cannon. "Motortrak excels in both these areas."
Motortrak Chief Operating Officer David Cox says that the new
platform offers a much more effective way for Mercedes-Benz and its dealers
to do business cooperatively online: "Compared to other 'traditional' website
vendors, the combination of our ability to translate brands effectively at
retail, the flexibility of our platform and our focus on conversion is unique
in this sector. Even just four weeks into the program all KPIs are very
positive."
Motortrak also provides similar services to the new Mercedes-Benz and
Freightliner Sprinter networks.
Notes to Editors:
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New
Jersey, is responsible for the distribution, marketing and customer service
for all Mercedes-Benz and Maybach products in the United States. MBUSA offers
drivers the most diverse line-up in the luxury segment with 12 model lines
ranging from the sporty C-Class to the flagship S-Class sedans and the SLS
AMG supercar.
MBUSA is also responsible for the distribution, marketing and
customer service of Mercedes-Benz Sprinter Vans in the US. More information
on MBUSA and its products can be found at http://www.mbusa.com and
http://www.mbsprinterusa.com.
Accredited journalists can connect with and follow us at:
Media Site: http://www.media.mbusa.com
Facebook: http://www.facebook.com/mbusapressoffice
Twitter: http://www.twitter.com/MBUSA_News
About Motortrak
Motortrak is a specialist provider of online retail marketing
systems to manufacturers and dealers world-wide. Founded in 1995, Motortrak
has over 15 years sector expertise in the provision of highly customizable
online marketing services and applications ranging from inventory management
systems and B2B remarketing platforms to B2C services including dealer and
OEM content management websites, used vehicle locators, social and mobile
solutions.
Motortrak currently provides services in over 60 markets and
25 languages and has offices in London, New York and Melbourne. Other clients
include Ferrari, Maserati, Maybach, Penske Automotive Group and smart. For
further information please visit http://www.motortrak.com.
Source: Motortrak
Contacts: Donna Boland, Mercedes-Benz USA, Tel: +1-201-573-6893; Jason Putnam, Motortrak, Tel: +1-650-704-3263, jason.putnam@motortrak.com