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Poster: SySAdmin
Posted on October 13, 2010 at 7:14:01 AM
Silk® Soymilk Launches Soybean Traceability Website
New Website Enables Consumers to Trace Silk's Soybeans from Crop to Carton
BROOMFIELD, Colo., Oct. 13 /PRNewswire/ -- Silk® Soymilk, the leading soymilk brand in the U.S., today announced a new website (http://www.silksoymilk.com/traceit/) that allows consumers to trace the origin of the soybeans in each carton of Silk down to the county level. The first-of-its-kind site for soy is intended to provide consumers with additional information about where their Silk soymilk comes from and how it is made.
Consumers can use the website to enter the manufacturing code and expiration date from any carton of Silk to learn where in the U.S. the soybeans used in the soymilk were grown. The website also includes information about the soymilk production process and Silk's dedication to soybean sourcing, including sourcing all beans from U.S. farmers. Additionally, through the site, consumers can learn more about the steps Silk takes to ensure its soybeans do not contain genetically modified organisms (GMOs).
"Silk continues to broaden our commitment to transparency when it comes to how our products are made and where our ingredients come from," said Craig Shiesley, vice president for Silk. "No other soymilk maker shares more information with consumers about how their soybeans are grown and soymilk is made to create a complete crop-to-carton story. Our commitment to informing and empowering consumers is one reason why Silk remains the leading soymilk brand."
The new website also provides an opportunity for consumers to test their food I.Q. with fun quizzes and games, and features a series of polls that allow consumers to see where they stand on a number of food-related issues and questions, compared with fellow Silk drinkers.
The launch of the traceability website follows Silk's enrollment in the Non-GMO Project's Product Verification Program earlier this year. The Non-GMO Project is the nation's first system designed to test whether a product has met defined standards for the absence of GMOs.
While Silk has taken extensive steps to keep its soybeans non-GMO since its inception in 1996, including following a comprehensive set of testing protocols to detect GMOs, participating in third party verification ensures the best practices of GMO avoidance are in use. These standards include strict and comprehensive traceability, segregation and testing requirements. Once Silk's verification process is complete, it plans to place the Non-GMO Project's verification seal on Silk packaging, further demonstrating its continued commitment to sourcing only non-GMO soybeans.
In addition to Silk's participation in the Non-GMO Project, for the past two years, the brand has been working closely with Conservation International, a global nonprofit dedicated to empowering societies to responsibly and sustainably care for nature and the well-being of humanity. In conjunction with Conservation International, Silk has helped develop the Responsible Soybean Sourcing and Production Program, which helps guarantee the quality Silk consumers demand while also benefitting soy-growing communities and protecting the environment. With Conservation International's input, Silk recently updated the annual Supplier Survey that will be used to help both the brand and its farmers further enhance its sourcing methods over time.
To learn more about Silk's soybean sourcing standards, please visit http://silksoymilk.com/content/pdf/SilkSoybeanSourcingProgram.pdf.
News about the latest updates on all the brand's efforts to produce soymilk sustainably and responsibly can be found at http://www.silksoymilk.com, or by visiting Silk on Facebook or Twitter.
ABOUT SILK
Silk Soymilk was launched in 1996 and is the best-selling soymilk brand in the country. Not only do Silk products taste delicious, a cup of Silk soymilk contains as much calcium as a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.(1) Silk was founded on a promise to make the world a healthier place. We began by bringing soymilk mainstream, allowing more people everywhere to enjoy soy's wholesome, natural nutrition. We recently introduced almondmilk as the next step in our proud tradition of good health and great taste. For more information, visit http://www.silksoymilk.com or http://www.silkpurealmond.com.
(1) In 1999 the FDA issued a health claim for soy and its role in promoting cardiovascular health. Food and Drug Administration. Food labeling, health claims, soy protein, and coronary heart disease. Fed Reg 1999;57:699-733.
SOURCE Silk Soymilk
Silk Soymilk
CONTACT: Sara Loveday of Silk, +1-303-635-4680, sara.loveday@whitewave.com; or Lauren Cameron of Linhart PR, +1-303-951-2570, lcameron@linhartpr.com, for Silk
Web Site: http://www.silksoymilk.com
New Website Enables Consumers to Trace Silk's Soybeans from Crop to Carton
BROOMFIELD, Colo., Oct. 13 /PRNewswire/ -- Silk® Soymilk, the leading soymilk brand in the U.S., today announced a new website (http://www.silksoymilk.com/traceit/) that allows consumers to trace the origin of the soybeans in each carton of Silk down to the county level. The first-of-its-kind site for soy is intended to provide consumers with additional information about where their Silk soymilk comes from and how it is made.
Consumers can use the website to enter the manufacturing code and expiration date from any carton of Silk to learn where in the U.S. the soybeans used in the soymilk were grown. The website also includes information about the soymilk production process and Silk's dedication to soybean sourcing, including sourcing all beans from U.S. farmers. Additionally, through the site, consumers can learn more about the steps Silk takes to ensure its soybeans do not contain genetically modified organisms (GMOs).
"Silk continues to broaden our commitment to transparency when it comes to how our products are made and where our ingredients come from," said Craig Shiesley, vice president for Silk. "No other soymilk maker shares more information with consumers about how their soybeans are grown and soymilk is made to create a complete crop-to-carton story. Our commitment to informing and empowering consumers is one reason why Silk remains the leading soymilk brand."
The new website also provides an opportunity for consumers to test their food I.Q. with fun quizzes and games, and features a series of polls that allow consumers to see where they stand on a number of food-related issues and questions, compared with fellow Silk drinkers.
The launch of the traceability website follows Silk's enrollment in the Non-GMO Project's Product Verification Program earlier this year. The Non-GMO Project is the nation's first system designed to test whether a product has met defined standards for the absence of GMOs.
While Silk has taken extensive steps to keep its soybeans non-GMO since its inception in 1996, including following a comprehensive set of testing protocols to detect GMOs, participating in third party verification ensures the best practices of GMO avoidance are in use. These standards include strict and comprehensive traceability, segregation and testing requirements. Once Silk's verification process is complete, it plans to place the Non-GMO Project's verification seal on Silk packaging, further demonstrating its continued commitment to sourcing only non-GMO soybeans.
In addition to Silk's participation in the Non-GMO Project, for the past two years, the brand has been working closely with Conservation International, a global nonprofit dedicated to empowering societies to responsibly and sustainably care for nature and the well-being of humanity. In conjunction with Conservation International, Silk has helped develop the Responsible Soybean Sourcing and Production Program, which helps guarantee the quality Silk consumers demand while also benefitting soy-growing communities and protecting the environment. With Conservation International's input, Silk recently updated the annual Supplier Survey that will be used to help both the brand and its farmers further enhance its sourcing methods over time.
To learn more about Silk's soybean sourcing standards, please visit http://silksoymilk.com/content/pdf/SilkSoybeanSourcingProgram.pdf.
News about the latest updates on all the brand's efforts to produce soymilk sustainably and responsibly can be found at http://www.silksoymilk.com, or by visiting Silk on Facebook or Twitter.
ABOUT SILK
Silk Soymilk was launched in 1996 and is the best-selling soymilk brand in the country. Not only do Silk products taste delicious, a cup of Silk soymilk contains as much calcium as a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.(1) Silk was founded on a promise to make the world a healthier place. We began by bringing soymilk mainstream, allowing more people everywhere to enjoy soy's wholesome, natural nutrition. We recently introduced almondmilk as the next step in our proud tradition of good health and great taste. For more information, visit http://www.silksoymilk.com or http://www.silkpurealmond.com.
(1) In 1999 the FDA issued a health claim for soy and its role in promoting cardiovascular health. Food and Drug Administration. Food labeling, health claims, soy protein, and coronary heart disease. Fed Reg 1999;57:699-733.
SOURCE Silk Soymilk
Silk Soymilk
CONTACT: Sara Loveday of Silk, +1-303-635-4680, sara.loveday@whitewave.com; or Lauren Cameron of Linhart PR, +1-303-951-2570, lcameron@linhartpr.com, for Silk
Web Site: http://www.silksoymilk.com