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October 13, 2010
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1-800-FLOWERS.COM® Joins with DailyFeats to Deliver Smiles

World's leading florist teams with innovative social site to help people share positive daily actions

CARLE PLACE, N.Y., Oct. 13 /PRNewswire-FirstCall/ -- Taking positive action every day has now become fun and even more rewarding. 1-800-FLOWERS.COM, Inc. (FLWS), the world's leading florist and gift shop, has joined forces with DailyFeats, a fun and imaginative social media destination, to help people exchange kind actions and create smiles. 

DailyFeats is a social platform dedicated to positive actions; its goal is to inspire everyone to live as well as they possibly can. From eating fruit and taking the stairs to volunteering your time or expanding your vocabulary, DailyFeats offers hundreds of good things to do, or "feats" -- visitors can check them in to earn points, share with friends, and get motivated to do more, while working up to rewards from great brands  like 1-800-FLOWERS.COM.

The good feelings can spread especially quickly and easily when DailyFeats users "!sendasmile" and brighten someone's day with thoughtful gifts and flowers from 1-800-FLOWERS.COM, one of several feats sponsored by the world's largest florist and gift shop. 

"Making people smile is a passion that has been an integral part of our business for decades," said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM.  "We are pleased to share the DailyFeats goal of encouraging people to have a more positive effect on the world around them. 1-800-FLOWERS.COM is excited to team with DailyFeats to motivate the masses to express kindness and deliver smiles to the important people in their lives."

"We're very excited to be working  with 1-800-FLOWERS," added Morley Ivers, COO of DailyFeats. "Together DailyFeats and 1-800-FLOWERS can bring a lot of happiness and generosity into the world. Our efforts, in combination with the efforts of everyone working to create healthier people and stronger communities today, will really make a difference."

To check in your daily positive actions and earn points towards unique gifts at 1-800-FLOWERS.COM, please visit 1800flowers.dailyfeats.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or http://www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM® earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet® international floral wire service (http://www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or http://www.thepopcornfactory.com); cookies and baked gifts from Cheryls (1-800-443-8124 or http://www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (http://www.fanniemay.com and http://www.harrylondon.com); wine gifts from the Wine Tasting Network® (http://www.winetasting.com) and Geerlings&Wade(SM) (http://www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (http://www.1800baskets.com) as well as Celebrations® (http://www.celebrations.com), the premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About DailyFeats

DailyFeats (http://www.dailyfeats.com) is a social platform dedicated to positive actions, or feats, that are good for bodies, minds, homes and communities.  Whenever people do something good, whether it's helping another person, expressing kind thoughts, volunteering, thanking someone, or hundreds of other actions, they check it in at DailyFeats. Every feat is worth points, and as more feats are accomplished and more points are collected, rewards are unlocked: social and monetary gifts from superior brands  like 1-800-FLOWERS.COM®, American Airlines®, Fandango, Marriott®, and many more, all built to recognize members' accomplishments and encourage more positive actions that can make the world a better place.

SOURCE  1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc.

CONTACT: Catherine Daniel of 1-800-FLOWERS.COM, +1-516-237-4933, cdaniel@1800flowers.com or Markus Kolic of DailyFeats, +1-617-233-1341, markus@dailyfeats.com

Web Site: http://www.1800flowers.com

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