EasyAsk Integrates EasyAsk Business Edition With NetSuite's Cloud Computing Platform

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September 27, 2010
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EasyAsk Integrates EasyAsk Business Edition With NetSuite's Cloud Computing Platform

Integration Can Help NetSuite Customers Boost Revenues by Proactively Identifying and Acting on Sales Opportunities

SAN FRANCISCO, Sept. 27 /PRNewswire/ -- EasyAsk, an industry-leading provider of natural language search and query software for corporate applications, today announced the integration of its EasyAsk Business Edition with the NetSuite cloud computing platform. EasyAsk Business Edition provides an intuitive, natural language interface for users to search and explore corporate data, combining the ease of Google-like search with the power of business intelligence. Built using NetSuite's SuiteCloud development platform, the combined solution will help NetSuite users of all types search their NetSuite data to identify and act upon new sales opportunities, proactively service customers, and execute key business processes faster and more efficiently.

NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools, and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure and the NetSuite business suite of applications: Accounting/ERP, CRM and Ecommerce.

"For far too long, much of the critical information in business applications has only been available to business analysts and power users with unique technical skills," said Craig Bassin, CEO of EasyAsk. "With EasyAsk Business Edition, front-line employees, managers, and executives can directly interact with their NetSuite data by asking questions in plain English, and getting accurate, timely answers."

EasyAsk Business Edition transparently converts business questions into back-end queries, retrieves the data, and returns the results to the user. No technical skills or training are required. For instance, a sales person might ask which customers bought the combination of product X and Y one year ago or earlier? Or a service manager could ask which customers have contracts expiring this quarter and have 5 or more open level 1 cases? EasyAsk uses semantic intelligence to understand the context of user inquiries and offers suggestions and auto completion to further guide users. It also employs a rich dictionary and data map to let users explore combinations of data to analyze unique problems and its report sharing lets co-workers share data and collaborate on processes.

Working with NetSuite

EasyAsk Business Edition for NetSuite features rapid implementation and a superior user experience. It provides direct connectivity to NetSuite data, eliminating the need for time-consuming and costly data-marts or warehouses. It also comes bundled with a pre-built dictionary, data map, and security model for NetSuite, enabling the solution to go live quickly.

NetSuite currently offers built-in reports to monitor standard business and operational activity. EasyAsk Business Edition for NetSuite leverages and extends these by indexing the report metadata and incorporating links for related NetSuite reports into the EasyAsk search results. As users type questions, EasyAsk refines and displays suggestions for existing reports on the fly. This gives users a unified search environment across both customer data and reports.

"NetSuite is excited to partner with EasyAsk to give our customers a very powerful tool for accessing critical corporate data," said Raghu Gnanasekaran, Senior Director, SuiteCloud Developer Network at NetSuite. "Because the EasyAsk software works much like a human mind, it makes the experience of hunting down information very intuitive for NetSuite users of all levels."

Visit http://www.suiteapp.com for more information on the integrated solution.

About SuiteCloud

NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing.  Based on NetSuite, the world's most widely used software as a service (SaaS) business application suite, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.  The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and SuiteApp.com, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs.  For more information on SuiteCloud, please visit http://www.netsuite.com/developers.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company's ground-breaking natural language search and query software.  EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.  The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solution that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.  EasyAsk Business Edition revolutionizes enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software.  Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, BASF, Talbots, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily.  For more information, please visit EasyAsk.

NetSuite, the NetSuite logo, SuiteBundler, SuiteCloud, Suitelets and SuiteScript are service-marks or trademarks of NetSuite Inc.

EasyAsk is a trademark or registered trademark of EasyAsk LLC.

    Media Contact:
    --------------
    EasyAsk:
    Robyn Forman
    EasyAsk, LLC.
    (510) 508-1229
    rforman@mac.com

SOURCE  EasyAsk

EasyAsk

CONTACT: EasyAsk:  Robyn Forman, EasyAsk, LLC., +1-510-508-1229, rforman@mac.com

Web Site: http://www.suiteapp.com

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