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Tribune Interactive's Apptivate.Me Unit Debuts Hollywood Star Walk Mobile App
CHICAGO, Sept. 14 /PRNewswire/ -- Tribune Interactive's Apptivate.Me unit today announced the launch of the Los Angeles Times Hollywood Star Walk mobile app, offering a robust, interactive "L.A.-centric" experience for visitors to Southern California and entertainment junkies.
"Our goal was to create an amazing user experience and we've done just that. Users of this app are getting not only a map of the Walk of Fame®, but also a complete download of historical information from the archives of one of the country's top media sources, the Los Angeles Times," said Marc Chase, president of Tribune Interactive. "We've created the ultimate Hollywood user experience -- virtually and in real time."
The Times scoured its archives to create a complete and accurate roadmap of Hollywood history and the app delivers coverage to users' fingertips, including rarely seen photos and fascinating details that make Tinseltown's history come to life. Downloading the app gives you the ability to:
-- Find more than 2,000 stars on the Hollywood Walk of Fame® anyway you
like -- by name, block, type or GPS location.
-- Learn about your favorite stars from a trusted source. Each star
features a mini-bio written by the editorial staff of Southern
California's hometown newspaper.
-- Discover which stars are closest to your current Hollywood location.
-- Create a custom tour by making a list of your favorite stars -- the
app does the rest.
-- Augment your reality. Simply point your iPhone and see the stars
layered directly on the screen. For those without video-capable
devices, map mode will point you in the right direction.
The cost of the app is $2.99 and it's available via the iTunes Store.
The Hollywood Star Walk app was created by Tribune's Apptivate.Me unit which develops mobile applications for Tribune's media properties, including Chicago Tribune, Los Angeles Times and KTLA-TV, as well as its advertisers and other clients. Apptivate.Me extends Tribune's network of 33 mobile sites through multi-platform mobile app development. Working with some of the biggest brands and media entities, Apptivate.Me is quickly building an impressive portfolio of clients and is always looking for new challenges and partners.
TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable and Chicago's WGN-AM. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn't take itself too seriously.
Source: Tribune Interactive
CONTACT: Gary Weitman, SVP/Corporate Relations of Tribune,
+1-312-222-3394, gweitman@tribune.com
Tribune Interactive's Apptivate.Me Unit Debuts Hollywood Star Walk Mobile App
CHICAGO, Sept. 14 /PRNewswire/ -- Tribune Interactive's Apptivate.Me unit today announced the launch of the Los Angeles Times Hollywood Star Walk mobile app, offering a robust, interactive "L.A.-centric" experience for visitors to Southern California and entertainment junkies.
"Our goal was to create an amazing user experience and we've done just that. Users of this app are getting not only a map of the Walk of Fame®, but also a complete download of historical information from the archives of one of the country's top media sources, the Los Angeles Times," said Marc Chase, president of Tribune Interactive. "We've created the ultimate Hollywood user experience -- virtually and in real time."
The Times scoured its archives to create a complete and accurate roadmap of Hollywood history and the app delivers coverage to users' fingertips, including rarely seen photos and fascinating details that make Tinseltown's history come to life. Downloading the app gives you the ability to:
-- Find more than 2,000 stars on the Hollywood Walk of Fame® anyway you
like -- by name, block, type or GPS location.
-- Learn about your favorite stars from a trusted source. Each star
features a mini-bio written by the editorial staff of Southern
California's hometown newspaper.
-- Discover which stars are closest to your current Hollywood location.
-- Create a custom tour by making a list of your favorite stars -- the
app does the rest.
-- Augment your reality. Simply point your iPhone and see the stars
layered directly on the screen. For those without video-capable
devices, map mode will point you in the right direction.
The cost of the app is $2.99 and it's available via the iTunes Store.
The Hollywood Star Walk app was created by Tribune's Apptivate.Me unit which develops mobile applications for Tribune's media properties, including Chicago Tribune, Los Angeles Times and KTLA-TV, as well as its advertisers and other clients. Apptivate.Me extends Tribune's network of 33 mobile sites through multi-platform mobile app development. Working with some of the biggest brands and media entities, Apptivate.Me is quickly building an impressive portfolio of clients and is always looking for new challenges and partners.
TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable and Chicago's WGN-AM. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn't take itself too seriously.
Source: Tribune Interactive
CONTACT: Gary Weitman, SVP/Corporate Relations of Tribune,
+1-312-222-3394, gweitman@tribune.com