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More Affordable Addition to GE CREATE by Jason Wu Digital Camera Collection Available for 2010 Holiday Season
Industry's first point-and-shoot camera with a retractable USB plug is now more accessible at SRP of $129.99
GARDENA, Calif., Sept. 14 /PRNewswire/ -- General Imaging (GIC), the exclusive licensee of GE digital cameras, is introducing a new, more affordable model to its GE CREATE by Jason Wu collection, making the designer camera more accessible for those demanding simplicity with a touch of style. Beginning Sept. 15, CREATE by Jason Wu digital cameras will be available with the option of 2GB of built-in memory, while maintaining the same easy to use functionality and first to market, retractable USB plug as the 4GB memory model currently on sale.
(Photo: http://photos.prnewswire.com/prnh/20100221/NE58115-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100221/NE58115-a )
The new 2GB CREATE cameras will be available in both fine-grain leather and distinctive metal finishes for a suggested retail price (SRP) of $129.99. The $50.00 savings over the existing collection of CREATE models now shipping make this eye-catching camera perfect for the holiday gift giving season.
"The response to launching the entire CREATE collection and what we set out to accomplish has been incredible," said Paul Meyhoefer, vice president of marketing and product planning, GIC. "The idea of simplicity and ease of use are at the core of CREATE and was based on our intense consumer research. CREATE is more than just a stylish camera with designer accessories. It puts technology back into perspective and solves many of today's consumer phobias about using over-complicated cameras. The ability to make CREATE even more affordable and an even greater value this holiday season will make a lot of people very happy."
CREATE by Jason Wu is one of the first point-and-shoot digital cameras in the market to feature built-in USB connectivity; internal memory; and simple, one-touch operation. GIC conducted extensive research with NPD Group to determine the functionality that U.S. women in particular find most valuable in digital cameras, and applied these preferences to the development of CREATE by Jason Wu.
-- 65 percent of U.S. women ages 18-55 wanted built-in connectivity,
eliminating the need for a USB cable in their digital camera. For
women interested in a designer camera, this number increases to more
than 70 percent. CREATE by Jason Wu's integrated, retractable USB plug
transfers photos and charges the camera, while the included wall
adapter provides an additional charging option when away from a
computer.
-- 90 percent of those surveyed rely on auto mode for at least some of
their pictures. CREATE by Jason Wu pushes the boundaries for
automating photography, self-adjusting for various scenery, lighting
conditions, action shots and portraits, while alerting the user that
someone may have blinked or not smiled. Further, a single push of
either the photo or video button seamlessly captures crisp images and
movies without fumbling through cumbersome navigation dials or screen
settings.
-- Only 25 percent of those surveyed preferred a separate memory card for
storing images and video. The new 2GB CREATE cameras complement the
existing 4GB model, giving consumers a more affordable option while
allowing them to take advantage of the same built-in internal memory.
With 2GB of memory, CREATE can store more than 2,000 pictures when set
to capture the most common print size of 4-inch by 6-inch photos. The
option to select web or DVD quality videos is also built-in to CREATE.
The original product in GIC's debut of its Design Series, the CREATE by Jason Wu collection is the result of an exclusive partnership with Jason Wu, the 27-year-old designer famed for dressing First Lady Michelle Obama and stylish celebrities like Natalie Portman, Diane Kruger and Drew Barrymore. Available in leather or metal, each CREATE camera features eye-catching and unique colors hand-picked by Jason Wu and inspired by his runway designs. Gorgeous accessories, including an elegant wrist strap, and soft microfiber camera pouch or designer leather camera case, further appeal to the targeted female demographic and vary by retailer.
CREATE by Jason Wu digital cameras are available at nationwide retailers ranging from a SRP of $129.99 to $179.99. For more details on where to buy CREATE by Jason Wu and available accessories, please visit http://www.general-imaging.com/us/jasonwucameras.
About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry's first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras, please visit http://www.ge.com/digitalcameras/US.
Photo: http://www.newscom.com/cgi-bin/prnh/20100221/NE58115-a
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20100221/NE58115-a
PRN Photo Desk, photodesk@prnewswire.com
Source: General Imaging
CONTACT: Jamie Ernst, Brodeur Partners, +1-602-224-4046,
jernst@brodeur.com
Web Site: http://www.general-imaging.com/us/jasonwucameras
More Affordable Addition to GE CREATE by Jason Wu Digital Camera Collection Available for 2010 Holiday Season
Industry's first point-and-shoot camera with a retractable USB plug is now more accessible at SRP of $129.99
GARDENA, Calif., Sept. 14 /PRNewswire/ -- General Imaging (GIC), the exclusive licensee of GE digital cameras, is introducing a new, more affordable model to its GE CREATE by Jason Wu collection, making the designer camera more accessible for those demanding simplicity with a touch of style. Beginning Sept. 15, CREATE by Jason Wu digital cameras will be available with the option of 2GB of built-in memory, while maintaining the same easy to use functionality and first to market, retractable USB plug as the 4GB memory model currently on sale.
(Photo: http://photos.prnewswire.com/prnh/20100221/NE58115-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100221/NE58115-a )
The new 2GB CREATE cameras will be available in both fine-grain leather and distinctive metal finishes for a suggested retail price (SRP) of $129.99. The $50.00 savings over the existing collection of CREATE models now shipping make this eye-catching camera perfect for the holiday gift giving season.
"The response to launching the entire CREATE collection and what we set out to accomplish has been incredible," said Paul Meyhoefer, vice president of marketing and product planning, GIC. "The idea of simplicity and ease of use are at the core of CREATE and was based on our intense consumer research. CREATE is more than just a stylish camera with designer accessories. It puts technology back into perspective and solves many of today's consumer phobias about using over-complicated cameras. The ability to make CREATE even more affordable and an even greater value this holiday season will make a lot of people very happy."
CREATE by Jason Wu is one of the first point-and-shoot digital cameras in the market to feature built-in USB connectivity; internal memory; and simple, one-touch operation. GIC conducted extensive research with NPD Group to determine the functionality that U.S. women in particular find most valuable in digital cameras, and applied these preferences to the development of CREATE by Jason Wu.
-- 65 percent of U.S. women ages 18-55 wanted built-in connectivity,
eliminating the need for a USB cable in their digital camera. For
women interested in a designer camera, this number increases to more
than 70 percent. CREATE by Jason Wu's integrated, retractable USB plug
transfers photos and charges the camera, while the included wall
adapter provides an additional charging option when away from a
computer.
-- 90 percent of those surveyed rely on auto mode for at least some of
their pictures. CREATE by Jason Wu pushes the boundaries for
automating photography, self-adjusting for various scenery, lighting
conditions, action shots and portraits, while alerting the user that
someone may have blinked or not smiled. Further, a single push of
either the photo or video button seamlessly captures crisp images and
movies without fumbling through cumbersome navigation dials or screen
settings.
-- Only 25 percent of those surveyed preferred a separate memory card for
storing images and video. The new 2GB CREATE cameras complement the
existing 4GB model, giving consumers a more affordable option while
allowing them to take advantage of the same built-in internal memory.
With 2GB of memory, CREATE can store more than 2,000 pictures when set
to capture the most common print size of 4-inch by 6-inch photos. The
option to select web or DVD quality videos is also built-in to CREATE.
The original product in GIC's debut of its Design Series, the CREATE by Jason Wu collection is the result of an exclusive partnership with Jason Wu, the 27-year-old designer famed for dressing First Lady Michelle Obama and stylish celebrities like Natalie Portman, Diane Kruger and Drew Barrymore. Available in leather or metal, each CREATE camera features eye-catching and unique colors hand-picked by Jason Wu and inspired by his runway designs. Gorgeous accessories, including an elegant wrist strap, and soft microfiber camera pouch or designer leather camera case, further appeal to the targeted female demographic and vary by retailer.
CREATE by Jason Wu digital cameras are available at nationwide retailers ranging from a SRP of $129.99 to $179.99. For more details on where to buy CREATE by Jason Wu and available accessories, please visit http://www.general-imaging.com/us/jasonwucameras.
About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry's first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras, please visit http://www.ge.com/digitalcameras/US.
Photo: http://www.newscom.com/cgi-bin/prnh/20100221/NE58115-a
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20100221/NE58115-a
PRN Photo Desk, photodesk@prnewswire.com
Source: General Imaging
CONTACT: Jamie Ernst, Brodeur Partners, +1-602-224-4046,
jernst@brodeur.com
Web Site: http://www.general-imaging.com/us/jasonwucameras