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RRsat Partners With BT to Deliver First Intercontinental Interactive 3D Video Broadcast Between London and Tel Aviv Using RRsat Global Network
Collaboration Between BT and RRsat Overcomes Technical Challenges to Transmit Live 3D Video Over Terrestrial Networks
LONDON, September 10, 2010-- RRsat Global Communications Network Ltd. (NASDAQ: RRST) and BT's Media
and Broadcast division announced today that they have collaborated to provide
the technological expertise and network infrastructure behind a 3D music and
dance spectacle beamed live from London to Tel Aviv beach last week. The free
event was organized by one of RRsat's major Israeli customers as a marketing
initiative. The event was unique in providing interactions between the live
audiences in London's South Bank and Tel Aviv giving Tel Aviv a 3D
perspective of the events unfolding in London.
The collaboration between BT's Media and Broadcast division and RRsat is
one of the first fruits of the strategic agreement signed in June 2010
whereby both companies agreed to sell and market each other's solutions. Its
significance as an event is due to the fact that previous live 3D HD events
were confined to using satellites whereas this broadcast was entirely
transmitted via terrestrial networks.
BT provided the connection between the stage in London via the BT Tower
switch, then routing the 3D signal over the BT network to RRsat in London
where it was routed over the RRsat Global Network to the Tel Aviv screening
site. The signal was then decoded and re-processed before being presented.
According to Ziv Mor, CTO and VP Business Development of RRsat, "This
live transmission marked a significant milestone for 3D and for our company
in that it proved the capability to deliver 3D live contribution at high
quality by traditional terrestrial networks overcoming issues like bridging
different networks from different service providers and compatibility between
different vendors and standards. This event demonstrates that our substantial
investment in the RRsat Global Network design and technology has yielded a
robust and flexible global network. The success of this event has also
demonstrated RRsat's and BT's cooperation at both commercial and technology
levels."
Mark Wilson Dunn, BT Wholesale's media and broadband global sales &
marketing director added, "The success of this live broadcast was a testament
to the expertise and commitment of both the BT and RRsat team working on the
transmission. We believe that 3D live broadcasts are likely to be a key
element in future major sporting and entertainment events and have
demonstrated our combined capability to deliver to the highest standards."
About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries, and communications
solutions to the maritime, terrestrial and aviation markets through
Station711, its mobile satellite arm. Through its proprietary "RRsat Global
Network," composed of satellite and terrestrial fiber optic transmission
capacity and the public Internet, RRsat is able to offer high-quality and
flexible global distribution services for content providers. RRsat's
comprehensive content management services include producing and playing out
TV content as well as providing satellite newsgathering services (SNG). RRsat
concurrently provide these services to more than 550 television and radio
channels, covering more than 150 countries. For more information, visit
http://www.rrsat.com Visit the company's website http://www.RRsat.com for
more information.
Safe Harbor Statement for RRsat Global Communications Network Ltd.
This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, including the growth of the market for religious
content and programming, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes and (viii) our intention to distribute dividends in the future and
the size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.
About BT
BT is one of the world's leading providers of communications solutions
and services operating in more than 170 countries. Its principal activities
include the provision of networked IT services globally; local, national and
international telecommunications services to our customers for use at home,
at work and on the move; broadband and internet products and services and
converged fixed/mobile products and services. BT consists principally of four
lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2010, BT Group's revenue was GBP20,911
million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets of the BT
Group. BT Group plc is listed on stock exchanges in London and New York. For
more information, visit http://www.bt.com/aboutbt
Media Contact Information:
For more information on RRsat Global Communications Network, or to speak
with an executive of the company, please contact:
Melanie Johnson or Kim Smith, eclat Marketing
Ph: +44-1276-486000
E-mail: rrsat@eclat.co.uk
BT
Enquiries about this news release should be made to the BT Group Newsroom
on its 24-hour number: +44(0)20-7356-5369. From outside the UK dial
+44-20-7356-5369. All news releases can be accessed at our web site:
http://www.btplc.com/News
Source: RRSat Global Communications Network Ltd
Melanie Johnson or Kim Smith, eclat Marketing: Ph: +44-1276-486000, E-mail: rrsat@eclat.co.uk. Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: +44(0)20-7356-5369. From outside the UK dial +44-20-7356-5369
RRsat Partners With BT to Deliver First Intercontinental Interactive 3D Video Broadcast Between London and Tel Aviv Using RRsat Global Network
Collaboration Between BT and RRsat Overcomes Technical Challenges to Transmit Live 3D Video Over Terrestrial Networks
LONDON, September 10, 2010-- RRsat Global Communications Network Ltd. (NASDAQ: RRST) and BT's Media
and Broadcast division announced today that they have collaborated to provide
the technological expertise and network infrastructure behind a 3D music and
dance spectacle beamed live from London to Tel Aviv beach last week. The free
event was organized by one of RRsat's major Israeli customers as a marketing
initiative. The event was unique in providing interactions between the live
audiences in London's South Bank and Tel Aviv giving Tel Aviv a 3D
perspective of the events unfolding in London.
The collaboration between BT's Media and Broadcast division and RRsat is
one of the first fruits of the strategic agreement signed in June 2010
whereby both companies agreed to sell and market each other's solutions. Its
significance as an event is due to the fact that previous live 3D HD events
were confined to using satellites whereas this broadcast was entirely
transmitted via terrestrial networks.
BT provided the connection between the stage in London via the BT Tower
switch, then routing the 3D signal over the BT network to RRsat in London
where it was routed over the RRsat Global Network to the Tel Aviv screening
site. The signal was then decoded and re-processed before being presented.
According to Ziv Mor, CTO and VP Business Development of RRsat, "This
live transmission marked a significant milestone for 3D and for our company
in that it proved the capability to deliver 3D live contribution at high
quality by traditional terrestrial networks overcoming issues like bridging
different networks from different service providers and compatibility between
different vendors and standards. This event demonstrates that our substantial
investment in the RRsat Global Network design and technology has yielded a
robust and flexible global network. The success of this event has also
demonstrated RRsat's and BT's cooperation at both commercial and technology
levels."
Mark Wilson Dunn, BT Wholesale's media and broadband global sales &
marketing director added, "The success of this live broadcast was a testament
to the expertise and commitment of both the BT and RRsat team working on the
transmission. We believe that 3D live broadcasts are likely to be a key
element in future major sporting and entertainment events and have
demonstrated our combined capability to deliver to the highest standards."
About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries, and communications
solutions to the maritime, terrestrial and aviation markets through
Station711, its mobile satellite arm. Through its proprietary "RRsat Global
Network," composed of satellite and terrestrial fiber optic transmission
capacity and the public Internet, RRsat is able to offer high-quality and
flexible global distribution services for content providers. RRsat's
comprehensive content management services include producing and playing out
TV content as well as providing satellite newsgathering services (SNG). RRsat
concurrently provide these services to more than 550 television and radio
channels, covering more than 150 countries. For more information, visit
http://www.rrsat.com Visit the company's website http://www.RRsat.com for
more information.
Safe Harbor Statement for RRsat Global Communications Network Ltd.
This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, including the growth of the market for religious
content and programming, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes and (viii) our intention to distribute dividends in the future and
the size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.
About BT
BT is one of the world's leading providers of communications solutions
and services operating in more than 170 countries. Its principal activities
include the provision of networked IT services globally; local, national and
international telecommunications services to our customers for use at home,
at work and on the move; broadband and internet products and services and
converged fixed/mobile products and services. BT consists principally of four
lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2010, BT Group's revenue was GBP20,911
million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets of the BT
Group. BT Group plc is listed on stock exchanges in London and New York. For
more information, visit http://www.bt.com/aboutbt
Media Contact Information:
For more information on RRsat Global Communications Network, or to speak
with an executive of the company, please contact:
Melanie Johnson or Kim Smith, eclat Marketing
Ph: +44-1276-486000
E-mail: rrsat@eclat.co.uk
BT
Enquiries about this news release should be made to the BT Group Newsroom
on its 24-hour number: +44(0)20-7356-5369. From outside the UK dial
+44-20-7356-5369. All news releases can be accessed at our web site:
http://www.btplc.com/News
Source: RRSat Global Communications Network Ltd
Melanie Johnson or Kim Smith, eclat Marketing: Ph: +44-1276-486000, E-mail: rrsat@eclat.co.uk. Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: +44(0)20-7356-5369. From outside the UK dial +44-20-7356-5369