Free iPhone App Helps Drivers Beat the Traffic

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August 31, 2010
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Free iPhone App Helps Drivers Beat the Traffic

KIRKLAND, Washington, August 31, 2010--

    - INRIX Traffic! App Launches with Real-Time Traffic and Traffic
Forecasts for Roads in Europe

    INRIX(R), a leading provider of traffic information and driver services,
announced the immediate ability for millions of consumers to save time and
reduce frustration driving throughout Europe with the launch of a free app,
INRIX Traffic!, for the iPhone and iPod Touch.

   
    (Logo: http://photos.prnewswire.com/prnh/20060424/SFM077LOGO-b)
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b)

    Available for immediate download from the Apple App Store, INRIX Traffic!
is a community-powered traffic app that uniquely helps drivers reduce the
amount of time they waste stuck in traffic through a better understanding of
current AND future traffic conditions. Initially available in local languages
in France, Germany, Netherlands, Belgium and Luxembourg with more countries
to be added later this year, INRIX Traffic! covers more than 300,000 km of
motorways, city streets and secondary roads in 100 cities.

    "For most of us, what we really need is a tool that helps us save time
going to the places we drive to every day," said INRIX Europe General Manager
Dr. Hans-Hendrik Puvogel. "Who hasn't wanted an hour or more of their life
back after a grueling drive home or crawling past road works that weren't
properly posted? Whether traveling across town or across borders, INRIX
TRAFFIC! gives drivers insight they can rely on to reach their destinations
stress-free while reclaiming an extremely precious commodity-their time."

    In addition to real-time traffic information, the app's Community Traffic
Reports feature allows consumers to instantly view and share with the
community common traffic-causing delays such as accidents and road works
along their route. As consumers head back to work and back to school
following the summer holidays, INRIX Traffic! arrives just in time to help
them take the guesswork out of their daily commutes. Time-saving features of
INRIX Traffic! include:

   
    - Superior traffic coverage and accuracy. Consumers can view real-time,
      crowd-sourced traffic information updated to their device every minute
      for motorways in and between 100 cities across France, Germany,
      Netherlands, Belgium and Luxembourg.
    - Community Traffic Reports: With one tap, drivers can share information
      alerting others to accidents, road works and dangerous spots along
      their route as well as other traffic-causing events such as concerts,
      conventions and major sporting events.
    - Traffic Forecasts: This feature enables consumers to see at a glance
      how traffic is expected to change over time. Only INRIX analyses real-
      time data and historical information as well as thousands of other
      traffic-impacting factors, such as day of the week, weather, holidays,
      accidents, road works and local events to provide reliable traffic
      forecasts.

    INRIX will use insights gained from consumers in the initial launch
markets to deliver new features and more time-saving benefits as the app
becomes available to consumers across Europe later in the year.

    How INRIX Traffic! Works:

    INRIX TRAFFIC! provides drivers with instant access to the most
comprehensive and reliable traffic information available on the world's most
popular smartphone. Supplementing INRIX's vast network of GPS-enabled
commercial and consumer vehicles, every INRIX TRAFFIC! user sends anonymous
"GPS probe" data to INRIX servers which intelligently combine the information
with billions of real-time speed data points from other drivers in the INRIX
Smart Driver Network. Billions of data points enable INRIX to continuously
and instantaneously update the traffic maps on the INRIX TRAFFIC! App
resulting in the most accurate current and forecast traffic information
available anywhere.

    About INRIX

    INRIX(R) is a leading provider of highly accurate traffic and driver
services, with more than 100 customers and industry partners including the
Ford Motor Company, MapQuest, Microsoft, NAVIGON AG, TeleNav, I-95 Corridor
Coalition, Tele Atlas, deCarta, TCS, Telmap, ANWB and ADAC. INRIX's strategic
partnerships across Europe extends the delivery of the highest quality data
and broadest coverage available for personal navigation, mapping, telematics
and other location-based service applications in the car, online and on
mobile devices.

    INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, including traditional road sensors and the company's unique network
of more than 2 million GPS-enabled vehicles and cellular devices. INRIX
delivers highly accurate real-time and historical traffic information today
for 20 countries across North America and Europe. To experience the traffic
technology revolution behind the next generation of navigation and
location-based service applications, visit http://www.inrix.com/Europe.asp.

Source: INRIX

France, Gladys Diandoki, Gladys.diandoki@hotwirepr.com, or Christophe Goudy, Christophe.goudy@hotwirepr.com, 01-43-12-55-50/45, or Germany, Alexander Nevinny-Stickel, 069-256693-75, alexander.nevinny-stickel@hotwirepr.com, or Belgium, Netherlands, Luxembourg, Klaas Klunder, +31(0)6-3473-5563, Klaas.klunder@hotwirepr.com, all of Hotwire for INRIX

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