Kazaa Adds 500,000+ Playlists & Exciting Music Discovery Features

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August 12, 2010
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Kazaa Adds 500,000+ Playlists & Exciting Music Discovery Features

LOS ANGELES, Aug. 12 -- Kazaa, a leading subscription-based online music provider, continues to expand its music downloads service offering with the recent release of a comprehensive Playlist Project.  With over 500,000+ playlists and other exciting interactive features, music lovers everywhere are provided with a new platform for music discovery and sharing.

  (Logo:  http://photos.prnewswire.com/prnh/20100812/LA49662LOGO)
  (Logo:  http://www.newscom.com/cgi-bin/prnh/20100812/LA49662LOGO)

The recently launched Playlist Project features fan powered playlists and playlist prioritization based on community rating. The Playlist Project improves music discovery through the ability to share a playlist within the Kazaa community and also through social networking sites, such as Twitter and Facebook. The Kazaa community now has the ability to watch a live stream of what is being listened to on Kazaa and an advanced music recommendation engine based on a user's preferences.

Emanuel Krassenstein, CTO of Kazaa, said, "The best thing about the playlist feature is that it connects people through music. Kazaa aims at providing the best music discovery environment that encompasses various music genres from pop to country, Latin to hip-hop, where music fans can interact with artists, albums, and songs. Our BHAG is to be the best company in the world for all fields of digital entertainment."

Site usage powers the preference engine which recommends tracks based on a user's taste. Krassenstein said, "The flip side here is that lots of people never create all the playlists they would like to because it's hard work to constantly update those collections. Social collaboration provides an additional way to experience music."

The recent Playlist Project rollout marks a decade of continual innovation in the digital entertainment industry for Kazaa. The Kazaa Playlist Project is just the start in a steady stream of new feature enhancements Kazaa plans to introduce: the Kazaa iPhone mobile application, cutting edge social networking applications, and the much anticipated legal re-launch of the Kazaa peer to peer (P2P) media player.  The original peer to peer media player was developed by Bluemoon Interactive, the founders of which went on to develop Skype and Joost.  The announcement coincided with the recent release of Rdio, another music service started by the same founders.

About Kazaa

Kazaa, a subsidiary of Brilliant Digital Entertainment is a leading provider of major label, licensed music subscription services at http://www.kazaa.com. It also offers online anti-piracy solutions and customer conversion platforms through its Global File Registry (GFR) product, an industry endorsed, anti-piracy solution for the identification and removal of infringing content and replacement with licensed content through its patented Search and Replace technology.

Photo:  http://www.newscom.com/cgi-bin/prnh/20100812/LA49662LOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100812/LA49662LOGO
Source: Kazaa
   

CONTACT:  Michael Speck, 61-4-3743-7194, for Kazaa

Web Site:  http://www.kazaa.com/

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